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Thursday, April 05, 2001
TRUSTe Taps Mailshell as
Privacy Partner
Privacy seal program TRUSTe has
selected anti-spam company Mailshell.com to help TRUSTe
in its ongoing oversight of licensee privacy practices.
As part of its seal program's ongoing compliance and
oversight functions, TRUSTe continuously monitors for
adherence to privacy policies by anonymously "seeding"
the e-mail marketing lists of its licensees. TRUSTe is
working with Mailshell's commercial e-mail management
service to streamline the seeding process, thereby more
efficiently monitoring licensees' commercial e-mail
practices, list rental practices and compliance with
unsubscription requests.
Using Mailshell's patent-pending technology, TRUSTe
will seed its licensee list with a unique and anonymous
e-mail identity, enabling TRUSTe to monitor each list's
activity individually, without revealing its identity to
the licensee unless it chooses to do so. TRUSTe will be
able to determine if any licensees resell or market
their e-mail lists without users' permission or in
violation of stated privacy policies.
reported by Brent
Marcus
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