TRUSTe, the San Jose,
CA-based online privacy seal organization, it has partnered
with Mailshell.com, a free service that claims to prevent
unsolicited e-mail, to help TRUSTe in its ongoing oversight of
licensee privacy practices.
Using Mailshell's patent-pending technology, TRUSTe will
reportedly seed its licensee list with a unique and anonymous
e-mail identity, enabling TRUSTe to monitor each list's
activity individually, without revealing its identity to the
licensee unless it chooses to do so. TRUSTe will be able to
determine if any licensees resell or market their email lists
without users' permission or in violation of stated privacy
policies.
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