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Free Email Service Offering Users Greater
Privacy and Control, Now Offers Higher ROI to Email Marketers
Mailshell Subscription Network Asks Marketers, "What's
a New, Long-Term User Worth?"
SANTA CLARA, CA - February 27, 2001 - Mailshell.com,
the free email management service for subscribing safely
to more than 100,000 web services without risk of receiving
junk email or spam, today introduced the Mailshell Subscription
Network (http://partners.mailshell.com), the most advanced
marketplace for low cost, long-term online subscribers.
Mailshell allows marketers and web service providers to
name their own user acquisition price, and currently drives
long-term subscribers to more than 1,300 companies via its
network of more than 1,000 affiliates.
"Analysts predict that marketers will send more than 268
billion commercial emails per year by 2003," said Tonny
Yu, president and CEO of Mailshell.com. "The current email
infrastructure will soon collapse unless a balance is reached
between the needs of marketers and users."
Mailshell's patent pending technology (http://www.mailshell.com),
which was recently cited by The Wall Street Journal as among
"the best ways to organize your email" and "the best ways
to stop spam", acts as an email address escrow service to
prevent junk email. The service creates a new email address
for every subscription, thereby providing marketers with
a private and exclusive channel to each user. Mailshell
users can find and subscribe to free services, easily manage
commercial email and take control of unsolicited email and
spam.
"Users should be empowered to judge for themselves which
emails they should or should not receive and marketers should
not waste their time or money on people who have not explicitly
requested those offers," added Yu.
By providing samples and reviews of commercial email content,
Mailshell matches commercial email senders and recipients
efficiently, enabling a more targeted exchange. Users have
the freedom to receive only the content to which they wish
to subscribe, while senders have the confidence of knowing
they are gaining the attention of an interested, qualified
audience. Senders also have to deal with less user confusion,
email address changes, and subscriber management functions.
Despite email marketing's growing popularity, many users
complain about the lack of control they have over the flood
of poorly targeted and unwelcome offers. This saturation
of users' inboxes breeds declining response rates. Marketers'
ROI decreases while users' frustration increases.
"Although the volume of online acquisition vehicles and
opt-in networks has skyrocketed, the quality of their products
has stagnated," added Tonny Yu. "Companies trade users'
email addresses and are then surprised when they don't see
profitable a ROI from those users. A revolving door of subscribers
rarely translates into profitable customers."
Unlike conventional opt-in services or 'cost-per-click'
programs, Mailshell charges marketers only for complete
subscription referrals. Mailshell does not charge marketers
greater fees based on the number of data fields delivered.
Users are not incented by Mailshell to subscribe through
lotteries, promotions or sweepstakes.
About Mailshell:
Mailshell (http://www.mailshell.com) offers Internet users
the first complete, simple, and totally free solution to
manage commercial email. Users gain complete control over
their email and their privacy without any changes in their
email setup. Mailshell allows users to subscribe safely,
by providing reviews and samples of the best email lists
so that people are properly informed before they give out
their email address; protect privacy, via a series of transparent
and private email addresses - 'mail shells' - that only
reveal what the user explicitly has given permission to
reveal; and take control, via Mailshell's advanced filtering
technology allowing users to instantly and permanently stop
any email they do not want.
In efforts to promote a sustainable infrastructure for commercial
email, Mailshell created and advocates a series of ten 'mailrights'
designed to balance the needs of email users and marketers.
For more information see http://mailrights.mailshell.com.
Mailshell was founded in January of 1999 and is based in
Santa Clara, CA. Mailshell is a proud member of TRUSTe,
the premier privacy seal program worldwide and independent
organization dedicated to building consumer trust and confidence
in the Internet.
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Contact:
Stefan Pollack, The Pollack PR Marketing Group, (310) 556-4443, spollack@ppmgcorp.com
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